Sunday, November 25, 2007

Windows Mobile phones should be targeted at Women too.

According to a recent research by Microsoft, only 14.6% of the Windows Mobile usrs are women, compared with 85.4% of men. This is a serious indicator that in the next generation of Windows Mobile phones marketed in Japan, they should design it so that women will be more comfortable to use it.

Regular cellphone share have 50.4 % share by women, and 49.6% by men, which shows there can be more improvement about the color, compactness, and design. Women care alot about design, and if they have colors that are feminine, they are sure to buy more. I think NTT Docomo's HT1100 will be a hit because it is HTC Touch's 3G version, and very compact.

via NikkeiBP

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